The American Rally Association (ARA) welcomes Pirelli Tire as the Official Tire of the 2025 ARA National Championship Presented by Kubota. Pirelli’s support of American Rally incudes a contingency sponsorship and the inaugural Pirelli Privateer Cup.
The Pirelli contingency program rewards the top-five eligible finishers on Pirelli tires at each ARA National during the 2025 season. Eligibility requirements include competing on Pirelli tires and appropriately displaying Pirelli branding on the car and driver’s suit.
New this year, the Pirelli Privateer Cup is intended to recognize and honor the passion and drive of competitors who mount a national campaign without the benefit of OEM automotive or top level support, rewarding the privateer with the highest overall point total in the eligible classes at the end of the season with $5,000.
The Pirelli Privateer Cup is open to all competitors who race in the National Championship in LN4 (L4 and NA4), L2, and O2 classes. Use of Pirelli tires is not mandatory, but if the eventual winner was also eligible for the Pirelli contingency program during the 2025 season, they’ll receive an additional free set of Pirelli Tires.
A world-renowned powerhouse in racing, Pirelli is a global company with deep Italian roots. Pirelli’s technological excellence derives from the innovation and skill developed through motorsports, where the company has been active for over 115 years. At present Pirelli is involved in over 350 car and motorcycle championships and, since 2011, it has been the exclusive supplier to the Formula 1© World Championship and will be its Global Tire Partner through to the end of the 2027 season.
Pirelli rally tires are immediately available in the U.S. through Rally.Build. For more information on Pirelli’s contingency program with the ARA, click the button below or visit the ARA Contingency webpage.